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3 March 2011

Swedish wine-lovers vote Stellenbosch tops

Prestigious Swedish wine club Munskänkarna has voted Stellenbosch in the Western Cape the 2011 Wine Town of the Year.

Annareth Bolton, CEO of Stellenbosch American Express® Wine Routes. Annareth Bolton, CEO of Stellenbosch American Express® Wine Routes.

We are at the heart of the South African winelands region, we provide the world with quality wines that consistently win awards, and we also offer incredible scenic beauty and excellent cuisine. - Annareth Bolton, CEO Stellenbosch American Express®Wine Routes

Stellenbosch is one of the best wine towns in the world, but don't take our word for it – ask the members of Munskänkarna, the prestigious Swedish wine club that voted it the 2011 Wine Town of the Year.

Praise indeed for the town that boasts the oldest wine route in South Africa – Munskänkarna has over 22 000 members, based in Europe, who really know their stuff when it comes to travel and wine.

Annareth Bolton, CEO of Stellenbosch American Express®Wine Routes, says the award is a real feather in the cap for this Western Cape town.

'South Africa is already the biggest exporter of wine to the Swedish market, and the Swedes just adore South African wines,' she says. 'Munskänkarna is a very influential wine club, and they will be sending lots of groups to Stellenbosch over the next year while also creating a big marketing drive on Stellenbosch in various forms of media, which is brilliant marketing for us.'

Annareth says she looks forward to a year of working together with the wine club and says there are a few reasons why Stellenbosch has been singled out: 'we are at the heart of the South African winelands region, we provide the world with quality wines that consistently win awards, and we also offer incredible scenic beauty and excellent cuisine.'

Stellenbosch certainly gives nearby Franschhoek a run for its money as the food capital of South Africa. In fact, in Eat Out Magazine's Top 10 Awards for 2010, 4 of the top 10 restaurants are located in Stellenbosch: Rust en Vrede (voted the Restaurant of the Year), Jordan, Terroir and Overture.

'The club members will thoroughly enjoy coming to Stellenbosch and can enjoy a variety of wine and food pairings from the area, combined with a wide range of activities on offer,' says Bolton.

No doubt the Swedish wine-lovers are going to enjoy exploring the treasures of Stellenbosch and will certainly go back home with a few bottles of South Africa’s finest tipple in their suitcases.