18 September 2012

South Africa’s ‘Somewhere in Africa’ wins major SITE Crystal Award

South African company wins major award for best incentive travel programme in the world

Nutrimetics Community Service

“We are enormously proud of Somewhere in Africa, not only because it’s won the SITE Crystal Award, but also because of the work it does with the community of Khayelitsha, and how that work builds bridges of understanding and co-operation between South Africans and people all over the world’’ David Sand says.

South African company wins major award for best incentive travel programme in the world

A SOUTH AFRICAN tour operator, Somewhere in Africa, has won the prestigious global Site Crystal Award for its incentive tourism work that has helped a Khayelitsha sewing group get on its feet, get profitable, and create jobs in one of South Africa’s most disadvantaged communities.

 SITE (the Society of Incentive Travel Executives) hands out its Crystal Award each year at its global conference, which was held this year in Beijing. The highly prestigious and coveted award is designed to elevate the global standard of motivational travel experiences, while honouring creativity and excellence. Somewhere in Africa won the award for its work at the Khayelitsha Community Project that Site described as ‘a highly impactful effort in corporate social responsibility as part of an incentive programme.’

“Nutrimetrics South Africa May 2012”, the program that won the award, was initiated by Somewhere in Africa, in partnership with its client in Australia and New Zealand, Nutrimetrics, who offered incentive trips to South Africa for their clients and staff. The award-winning project encourages tourists to think about how they can help the Khayelitsha community even before they arrive in South Africa. Many tourists donate their skills, experience and business acumen with the Khayelitsha women when they visit the project. They also spend time getting to know the people of Khayelitsha and providing hands-on assistance and the promotion of “shared values” as part of the project.

Tourists also donate equipment, stationery and other goods that support the business’ needs for its day-to-day operations.

“Somewhere in Africa is a specialist boutique company providing unsurpassed travel experiences for guests. We are very proud that this program supports local South African women to earn a living and achieve financial success and independence. The sustainability of the program will certainly make a difference to the women and their families and reflects our company’s passion and sense of responsibility for the region’s people, culture and wildlife,” said Barry Wallace, commercial director of Somewhere in Africa, after news of the company’s SITE award.

South Africa’s David Sand, who was selected as Site’s 2013 President-elect at the conference last week, and who is the CEO of Uwin Iwin Incentives, said: “We are enormously proud of Somewhere in Africa, not only because it’s won the SITE Crystal Award, but also because of the work it does with the community of Khayelitsha, and how that work builds bridges of understanding and co-operation between South Africans and people all over the world.

“China is a crucial emerging market for the global incentive industry. With our joint efforts, I believe the co-operative relationship between the Chinese and South African industries will move us onto the next level, making the incentive industry a perfect combination of motivational experiences and business results,” Sand says.

 

For more information contact:   

Susan van de Merwe, MD, Somewhere in Africa

 

Tel no:                   +27 11 615 9005

Mobile no:            +27  82 891 4175

Fax no:                   +27 11 615 9777

Address:                PO Box 1187,  Bedfordview,   2008

Email:                   susan@somewhereinafrica.co.za

Skype:                    susan.van.de.merwe1

Website:               www.somewhereinafrica.co.za

Twitter :                @africasomewhere

Facebook:              Facebook.com/somewhereinafrica

 

Released on behalf of Somewhere in Africa by:

Athalie Brett

Publicite

Email:  ahb@worldonline.co.za

Cell:  083 285 8383