Visit Madiba-inspired tourist
attractions and plan your route.

START

17 September 2012

South Africa’s minister of tourism announces strong tourism figures to eclectic audience in New York City

Marthinus van Schalkwyk, South Africa's Minister of Tourism Marthinus van Schalkwyk, South Africa's Minister of Tourism

“South Africa’s diverse spectrum of lifestyle experiences will be the future of tourism growth and a major focus in our international marketing efforts,” said Hon. Minister Van Schalkwyk. “Our destination is already enjoying strong arrival numbers from the U.S. and Canada, proof that South Africa possesses endless appeal to travelers of all ages and persuasions.”

Minister Van Schalkwyk Credits Widespread Awareness of South Africa’s Diverse Lifestyle Pillars for Steady Growth

September 14, 2012, New York, NY— The honorable Minister Marthinus van Schalkwyk visited New York City today for the second time this year to share positive tourism figures and an inspiring message of South Africa’s ever-evolving art & design, music, culinary and wine scenes to over 75 dignitaries, New York taste-makers, and lifestyle media.

As the keynote speaker of the event – which celebrated South Africa’s vibrant arts, music and cuisine at AMARIDIAN, a high-end gallery located in Soho, Manhattan – the Minister attributed a steady increase in arrivals to South Africa’s spectrum of unique and widely-appealing lifestyle pillars.

Hon. Van Schalkwyk shared the stage with several notable figures including President, Sthu Zungu of South African Tourism North America; famed lifestyle guru Colin Cowie; CEO of AMARIDIAN, Fraser Conlon; and the acclaimed South African songstress, Lorraine Klaasen, each of whom shared insights on South African culture.

As the world continues to understand the beauty and diversity of experiences South Africa has to offer travelers, tourism numbers continue to track ahead of record-breaking arrival numbers in 2011 with a 19.2% increase overall since the start of the year.  Heavy investments in lifestyle tourism continue to be a global priority for South African Tourism and will catapult the destination to meet its goals of 15 million worldwide visitors, augment tourism revenue to $75 billion a year, and create 225,000 new jobs by 2020.

“South Africa’s diverse spectrum of lifestyle experiences will be the future of tourism growth and a major focus in our international marketing efforts,” said Hon. Minister Van Schalkwyk. “Our destination is already enjoying strong arrival numbers from the U.S. and Canada, proof that South Africa possesses endless appeal to travelers of all ages and persuasions.”

“Positivity about our destination and awareness is at an all-time high,” said President Sthu Zungu of South African Tourism North America. “People are turning on the TV, reading influential lifestyle magazines and realizing how compelling South Africa is as a leisure and business destination with its unmatched experiences.  Consumer interest is turning into conversions like never before—we’ve just scratched the surface.” 

 

Issued by Coyne PR on behalf of South African Tourism


For further information contact:

 

David DiGregorio at SA Tourism                                                                         Tel: +1 973-588-2000

Email: david@us.southafrica.net       


Erica Mapa / Christina Conrado

Tel: +1 973-588-2000

Email: emapa@coynepr.com /cconrado@coynepr.com

Website www.southafrica.net