16 August 2011

South African Tourism campaign shortlisted for two prestigious global media and advertising awards

SA Tourism in line for international marketing awards

Adventure Ambassador, Rachel Scobie Rachel Scobie National Geographic Channel Adventure Ambassador 2010

Means our global marketing work has been recognised by our peers for its excellence. Roshene Singh, South African Tourism Chief Marketing Officer

A SOUTH AFRICAN TOURISM campaign in collaboration with the National Geographic Channel has been shortlisted for two M&M Global Awards that recognise and celebrate leading pan-regional advertising campaigns; the most innovative and effective work running in the international media; and the finest co-ordination of multi-local advertising strategies.


South African Tourism’s Adventurers Wanted campaign was shortlisted by a jury of people with a breadth of media expertise from around the globe.  The panel of judges scrutinised every entry to ensure that it demonstrated innovative thought and execution excellence. 

The Media and Marketing (M&M) Awards recognise and celebrate leading pan-regional advertising campaigns; the most innovative an effective work running withininternational media owner companies; and the finest co-ordination of multi-local advertising strategies. The organisation is based in London andprovides a resource for the global marketing industry through a website (www.mandmglobal.com); a quarterly magazine; and events and training.

“Awards are important to us,” says Roshene Singh, chief marketing officer at South African Tourism. “However, what’s more important is delivering effective, clever marketing campaigns that work to drive arrivals to South Africa and help us reach our ambition to make South Africa as the most exciting and compelling destination in the world.

“Being shortlisted for the M&M Awards means that our global marketing work has been recognised by our peers for its excellence; its effective use of media and its universal reach and appeal. It means we’re doing the right thing; reaching our key consumers; and effectively positioning our destination brand globally.”

Adventurers Wanted has been shortlisted in two award categories: The M&M Global Award for Nation and Destination Marketing and the M&M Award: Media Owner.

The Nation and Destination Marketing Award recognises the increasing importance of international marketing campaigns created to drive tourism, inward investment and international commerce or to promote a nation or place around cultural and sporting events. The winner will have shown the most innovative and effective media strategies in its campaign.

The M&M Media Owner Award will go to the media owner who plays the best role in shaping an international advertising strategy. Judges will look for a creative media idea that has become an integral part of the larger communication strategy. It’s essentially an award that recognises a dynamic, productive partnership between media owner and client.

Winners will be announced on September 8 in London.


Issued by Ireland Davenport Public Relations on behalf of South African Tourism

For further information contact

Jermaine Craig at SA Tourism                                      

Tel: +27 11 895 3000                                                    

Email: Jermaine@southafrica.net                                

Allison MacDonald at Ireland Davenport Public Relations

Tel: +27 82 771 2541

Email: allison.macdonald@ireland-davenport.co.za

Website www.southafrica.net

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South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Ms Thandiwe January-McLean, Chief Operating Officer Mr Timothy Scholtz and Chief Marketing Officer, Ms Roshene Singh.