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31 August 2012
South Africa Takes a Bite Out of Discovery Channel’s Shark Week
South African Tourism to Give Away Luxurious Shark-Themed Trip
to Commemorate 25th Anniversary
WHAT: In celebration of the most anticipated television event of the summer, Discovery Channel’s Shark Week, South African Tourism is giving one lucky winner the opportunity to embark on their very own Shark Week adventure.
Now in its 25th year, Shark Week hits the shores of South Africa once again, highlighting the awe-inspiring sharks of the Rainbow Nation through exclusive programming and documentaries. From Sunday, August 12th through Sunday, August 19th, journey to the unknown and uncover the magnificent shark culture of South Africa.
To kick off Shark Week’s milestone anniversary, South African Tourism is revamping its Facebook page with Shark Week-themed applications, photos, fun facts, and much more. Facebook fans and shark lovers alike can sharpen their trivia skills though South African Tourism’s latest “Shark Smarts” game – an interactive application offering a series of shark-related questions that include shark diving and shark conservation in South Africa. Whether fans would like to test their shark knowledge or not, they will have the opportunity to enter to win a journey of a lifetime – an extraordinary adventure in South Africa, exploring the nation on an exclusive shark-inspired itinerary.
WHEN: Facebook Submissions Start: August 6, 2012 (One Week Prior to Shark Week)
Facebook Submissions End: August 20, 2012
Winner Selected (At Random): August 21, 2012
WHERE: ‘Like’ South Africa’s Facebook Page at Visit South Africa and tune into Discovery Channel’s 25th Anniversary of Shark Week starting Sunday, August 12th (Check Local Listings)
MORE: For more information on South Africa’s shark history and culture, visit www.southafrica.net, follow @SouthAfrica on Twitter and ‘like’ Visit South Africa on Facebook.
For further information contact:
David DiGregorio at SA Tourism Erica Mapa/Christina Conrado
Tel: +1 212 471 6255 Tel: +1 973-588-2000
Email: david@us.southafrica.net Email: emapa@coynepr.com /cconrado@coynepr.com
Website www.southafrica.net
