5 April 2011

SAT USA wins Best Country Tourism Bureau for its region

South African Tourism’s North American office was recently named ‘Best Country Tourism Bureau – Africa & Middle East’ in Performance Media Group’s Leisure Travel Leaders Awards.

South African Tourism team, North America The award-winning South African Tourism USA Team celebrate the good news.

We are blessed to have a spectacular country to sell - and we are very passionate about South Africa. We have a truly engaged band of specialists who know what they’re doing yet are still open to learning.  We really enjoy working together. - Sthu Zungu, President of South African Tourism in North America.

Good news out of the South African Tourism North America country office is that this office was recently named Best Country Tourism Bureau - Africa & Middle East in the Performance Media Group’s Leisure Travel Leaders Awards. The awards were based on a vote by the more than 70,000 travel agent readers of the Performance Media Group’s publications, which include TravelPulse.com, Vacation Agent magazine and Agent@Home magazine.

The US team (based in New York) was thrilled with the announcement and acknowledgement of its hard work. President of South African Tourism in North America, Sthu Zungu, says, ‘This is a very special honor that means a great deal to me personally and to our team collectively. I’m privileged to have one of the hardest working teams of travel marketers - there is great focus here on the tasks at hand as well as great camaraderie.’

Zungu says having a wonderful product is certainly a major plus, and adds that her office is completely committed to selling the destination. ‘We are blessed to have a spectacular country to sell - and we are very passionate about South Africa. We have a truly engaged band of specialists who know what they’re doing yet are still open to learning. We really enjoy working together,’ she explains.

The North America office certainly ended 2010 on a high; Zungu points out that South Africa achieved a phenomenal 23% growth in the United States market, due in part to record US arrivals for the 2010 FIFA World Cup last summer. She is very positive about the coming year.

Zungu continues: ‘2011 is about harvesting the afterglow and convincing the American traveler to experience South Africa now. Our campaigns are geared towards demonstrating the breadth of experiences on offer and demonstrating value for time and value for money to the US traveler.’

The US team is poised to have a bumper 2011 and no doubt, with its positive attitude and dedicated work ethic, the future spells success (and more international travel awards).