27 September 2012

National Geographic Channel partners with South African Tourism

National Geographic Channel and South African Tourism discover Cape Town, Durban and Drakensberg “through the lens” of three national geographic photographers

Amphitheatre, Drakensberg, Kwa-Zulu Natal

Deborah Armstrong, National Geographic Channel’s Snr VP, Media Sales & Partnerships comments “National Geographic Channel has a long history with South African Tourism and we’re delighted to be extending our partnership to 2014, which will be our 10th year of working together. ‘Through the Lens’ is a flagship partnership for National Geographic Channel and we are excited to air the next three films of the series, especially in China and Brazil which are new markets for this partnership”

London UK, 27th September 2012 - National Geographic Channels International and South African Tourism today announced the launch of their latest ‘Through the Lens’ campaign.

The ‘Through the Lens’ campaign aims to take the viewer on a journey, delving into three of South Africa’s most landmark destinations; Cape Town, Drakensburg and Durban, discovering some of the most breath-taking scenery on earth. National Geographic Channel today sets out to film three remarkable short films, in which some of the finest National Geographic Photographers capture and portray the beauty of South Africa and the warm nature of its people.

Following the shoot NGC will create 3 short content pieces which will air on NGC around the globe in January 2013.

Deborah Armstrong, National Geographic Channel’s Snr VP, Media Sales & Partnerships comments “National Geographic Channel has a long history with South African Tourism and we’re delighted to be extending our partnership to 2014, which will be our 10th year of working together. ‘Through the Lens’ is a flagship partnership for National Geographic Channel and we are excited to air the next three films of the series, especially in China and Brazil which are new markets for this partnership”

Roshene Singh, Chief Marketing Officer, South African Tourism adds “We at South African Tourism have had a long-standing relationship with National Geographic for many years now, culminating in us winning the M&M Global Award for Nation and Destination Branding for our work together on our ‘Adventurers Wanted’ campaign last year. And ‘Through the Lens’ is another amazing campaign, in which the world’s premier photographers are capturing our destination, its people and its spirit in a manner that’s unparalleled and unique. We’re a progressive tourist board in profiling our country and in National Geographic we’re working with outstanding partners.”

Introducing the Photographers

Lola Akerstrom: Durban

Nigerian born, Stockholm-based, Lola Akerstrom, an award-winning writer and photographer, has appeared in publications such as National Geographic Traveler, Forbes, Vogue, Travel + Leisure and New York Times, documenting projects in countries such as Nicaragua, Sweden, and Cambodia. Lola describes herself as fiercely passionate as well as compassionate and has a generous heart.

Durban

Residing half way up South Africa’s eastern coast lays Durban, a sophisticated cosmopolitan city of over three million people, a city that embraces everything and everyone – a rich collage of shared history. Step outside the City centre and embark on a journey flanked by soaring peaks, never-ending beaches and eye-wateringly beautiful views of the Indian Ocean. With vibrant pockets of communities to meet along the way, Durban is a place where fascinating trails lie, waiting to be explored.

Stephen Alvarez: Drakensberg

Since becoming a National Geographic photographer in 1995, Stephen Alvarez, a photojournalist from Sewanee, Tennessee, has dedicated his life to producing global stories about exploration, conservation, culture, and religion. Stephen works on what he calls "the raw edges of the frontier"; with his pictures winning awards in Pictures of the Year International, and Communications Arts, and have been exhibited at Visa Pour L’Image International Photojournalism Festival n Perpignan, France.

Drakensberg

Holding over 260 million years of history, Drakensberg is teeming with life. The richness of flora and fauna, its diverse and beautiful landscape, its incomparable collection of ancient artefacts and cave-art, has earned this vast and unspoiled

area the UNESCO Work Heritage status. Its fascinating deep-rooted history makes it a jewel in South Africa’s crown and an area treasured by the rest of the world.

Heather Perry: Cape Town

After graduating from Colby College with a degree in marine biology, Heather Perry worked as an aquarist at SeaWorld in Florida, and later studied underwater photography at Brooks Institute of Photography. Pursuing projects about local marine and freshwater natural history, Perry has built a portfolio of underwater and surface images, aerials, and environmental portraits. Her photos which she describes as “creative, fun, vivid and clean” have appeared in National Geographic Magazine, the New York Times, Ocean Navigator, and Maine Times magazine, among other publications.

Cape Town

Surrounded by natural beauty and full of urban rhythm, Cape Town is a city which has everything. Having been at the heart of all major historical events, Cape Town is constantly evolving, shifting into a modern and elegant city – unique and very important and poignant to modern day South Africa. Boasting a vibrant culture and the most spectacular ocean views, it is a City which inspires; full of beauty and energy.

Notes to editors:

About National Geographic Channels International

National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward.  A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music.

Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes in 171 countries and 38 languages.

For more information, please visit www.natgeotv.com.

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination.

Register on our media extranet to browse the latest news releases (from SAT as well as the tourism industry in general), access the news archive and get details of all upcoming tourism industry events (both locally and internationally)./media

             

-ENDS-

 

For further information contact:

 

Rosie Axford

National Geographic Channel

T: +44 (0) 20 7751 7663

E: Rosie.Axford@FOX.com

www.natgeotv.com

 

Jermaine Craig

South African Tourism

T: +27(0)11895 3000

E: jermaine.craig@southafrica.net

www.southafrica.net