24 February 2012

Leading international experts to present at Meetings Africa 2012

Meetings Africa is not only a unique platform for doing business with international buyers, but an excellent opportunity to gain insight into the global business tourism industry.

Roshene Singh Roshene Singh, Chief Marketing Officer at South African Tourism

Meetings Africa is about more than a platform to create business connections, it is an opportunity for us to enhance the local industry and South Africa’s competitiveness. One of the best ways to do this is by giving exhibitors and visitors the opportunity to learn from the best in the business. Roshene Singh, South African Tourism Chief Marketing Officer.

An impressive line up of international industry experts will ensure that those that attend Meetings Africa 2012 not only make profitable business connections but come away with the knowledge to take their businesses to new heights in the coming year. The show, which takes place at the Sandton Convention Centre in Johannesburg from 28 February to 1 March, features a series of presentations, allowing all who attend the opportunity to deepen their understanding of the global market.

“Meetings Africa is about more than a platform to create business connections, it is an opportunity for us to enhance the local industry and South Africa’s competitiveness. One of the best ways to do this is by giving exhibitors and visitors the opportunity to learn from the best in the business,” says South African Tourism Chief Marketing Officer, Roshene Singh.

Among the speakers at Meetings Africa this year is top international destination consultant Gary Grimmer, who has 30 years experience in the international meetings industry. With extensive experience in convention centre developments he will speak on “rethinking meetings – planning for the future” and “the real value of meetings.”

Senior lecturer in events management at the University of Greenwich Business School, Rob Davidson, is a widely published expert on conferences and business events and launches an annual report on trends in the meetings and events industry worldwide at EIBTM in Barcelona. He will present a trends report focussing specifically on Africa, In addition, he will deliver lectures at University of Johannesburg and Pretoria

Michel Couturier, founder of leading New York based destination marketing company, Marketing Challenges International, has more than 30 years of experience in the industry and is a strong advocate for advancing the meetings and conventions market. A much sought after speaker in his field, he will speak to the Meetings Africa audience about the North American association market and its international potential.

Other international speakers include International event organiser Johnny Wang, who will address the audience on how to enter the Chinese meetings market.

A highlight at this year’s Meetings Africa will be the release of exciting and important association research findings conducted by South African Tourism in conjunction with Headquarters Magazine, the leading EMEA magazine for association executives. Founder of Headquarters Magazine and owner of Meeting Media Company, Marcel Vissers, will present the findings on associations headquartered in Africa; the type of meetings South African associations should be targeting; and how global planners and buyers prioritise destinations when they are in the market for finding a host country.

“We are very excited by the calibre of speakers that we have attracted for this year’s show and expect the presentation theatre to be a big draw card for visitors and exhibitors alike. We urge those that have not yet registered to do so as soon as possible to take advantage of this rare opportunity to learn from the world’s leading experts in this field,” says Singh.

More information:

If you are in the business tourism industry or are member of the media and don’t want to miss out on hearing what these internationally recognised speakers have to say, register to attend or exhibit at Meetings Africa today by going to www.meetingsafrica.co.za.

For further information contact:

Jermaine Craig at South African Tourism
Tel: +27 11 895 3000 or 083 2010 121

Email: jermaine@southafrica.net

Website www.southafrica.net

Inquiries at Ireland/Davenport can be directed to:

Allison MacDonald at Ireland Davenport

Tel: +27 11 463 2252 or 082 771 2541.

Email: Allison.macdonald@ireland-davenport.co.za

Register on our media extranet to browse the latest news releases (from SAT as well as the tourism industry in general), access the news archive and get details of all upcoming tourism industry events (both locally and internationally).

www.southafrica.net/media

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Mr Thulani Nzima, Chief Operating Officer Mr Timothy Scholtz and Chief Marketing Officer, Ms Roshene Singh.