Key appointments at SAT to boost industry relations
These appointments are an indication of the extent to which South African Tourism prioritises its relationship with the global and domestic travel and tourism trade; its commitment to building mutual partnerships with the trade to grow arrivals to South Africa; and its determination to be a partner for profitability with everyone who sells South Africa. - Roshene Singh, Chief Marketing Officer at South African Tourism.
Neesha Padayachy’s appointment becomes effective on 1 July 2011, while Sadiq Dindar will join the team at South African Tourism on 1 September 2011.
Padayachy joined South African Tourism in 2005 as a Senior Research Officer. She has worked her way through the organisation and has been appointed to the position of Global Manager: Product from her present position as Product Support Trade Relations Manager. She replaces Hanneli Slabber who was recently appointed Country Manager in India.
Padayachy will take responsibility for developing and maintaining relationships with key destination trade partners. Working with these various stakeholders in the industry and through servicing the various tourism product offerings, she will help enhance visitor experience and build on South Africa as a value-for-money destination. She will also engage tourism product stakeholders on behalf of the organisation to develop marketing agreements that are critical to increase length of stay and spend by tourists who come to South Africa. As part of her role, she will also produce marketing collateral and represent the destination at trade seminars, road shows and marketing meetings. She has an Oxford Brookes MBA and a BComm from Wits University.
Dindar is a new recruit to South African Tourism. He comes to the organisation with a rich background in the aviation and airline sector and has worked for, amongst others, IATA (South Africa), Cathay Pacific, Gulf Airways, Kenya Airways and Qatar Airways. His responsibilities at South African Tourism will include negotiating global and trade deals, and working with airlines and the aviation industry to help improve airlift. Dindar will also negotiate marketing partnerships that will help with global distribution and improving access to South Africa. He brings solid sales and negotiation skills as well as a wealth of contacts in global aviation to the team.