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26 October 2011

Cape Town’s World Design Capital 2014 award a huge tourism boost

Cape Town announced as World Design Capital 2014

Cape Town World Design Capital 2014 Cape culture in the City of Cape Town

Cape Town’s status as World Design Capital 2014 is a major boost for South Africa’s credentials as a major international lifestyle destination and a big boost for the country’s tourism industry. Roshene Singh, South African Tourism’s Chief Marketing Officer.

Cape Town’s status as World Design Capital 2014 is a major boost for South Africa’s credentials as a major international lifestyle destination and a big boost for the country’s tourism industry.

This was the excited response from South African Tourism’s Chief Marketing Officer Roshene Singh to the announcement this morning in Taipei that Cape Town had beaten the other shortlisted finalists, Dublin (Ireland) and Bilbao (Spain), to the title of World Design Capital 2014 at the International Design Alliance (IDA) Congress.

“This is wonderful news for Cape Town and for our country’s entire tourism industry and South African Tourism would like to congratulate everyone involved with the Mother City’s successful World Design Capital 2014 bid. The international community knows all about our country’s qualities as a leading adventure and wildlife destination, but through our involvement this year with events such as Design Indaba in Cape Town, the Cape Town International Jazz Festival, the Joy of Jazz and Macufe Festivals, the Joburg Art Fair, the Joburg, Cape Town and Africa Fashion Weeks and the Designing South Africa project, we have made a concerted attempt with our cities and provinces to position South Africa as a major international lifestyle destination,” said Singh.

“Cape Town’s great accolade today is further reinforcement of what we all know and believe in, that South Africa has some of the leading designers, architects and creative minds in the world. From our consumer research we know that travellers want to engage with South Africa’s design, art, fashion and music offering when they visit our country and we’re responding to that demand. This award gives us all a considerable boost and even more compelling reasons to entice visitors to our exciting destination,” Singh added.  

She said Cape Town was already world-renowned as an amazing city to visit, not only because of its acclaimed natural beauty, but because it is clearly home to creative, inspired people who are building an exciting, innovative future. This was evident too across all parts of the country, with all provinces rising to the challenge of showcasing their creative attributes and the Joburg Art Fair recently held to local and international acclaim for its focus on contemporary African art.    

The prestigious World Design Capital award is made every other year by the International Council of Societies of Industrial Design (ICSID) to a city that is dedicated to using design for social, cultural and economic development.

The Mother City is the first African city to be given the honour, joining former World Design Capitals Torino, Italy (2008), Seoul, South Korea (2010) and Helsinki, Finland (2012).

These ‘capitals’ have seen increased visitor numbers following their awarding of the title, with Torino reporting higher visitor numbers in their title year than in the year the city hosted the Winter Olympics in 2006.

The World Design Capital title is awarded well in advance, allowing winning cities sufficient time to plan, develop and promote a year-long programme of World Design Capital-themed events for their designated year and also the opportunity of two years of pre-publicity to showcase its design and creativity. Cape Town officials are looking to use the title to celebrate the role design has played in taking a previously divided city and transforming it into a more integrated one and to address the issues of growing urbanisation.

Issued by South African Tourism.

For further information contact:

Jermaine Craig at South African Tourism

Tel: +27 11 895 3000 or 083 2010 121

Email: jermaine@southafrica.net

Website www.southafrica.net

Inquiries at Ireland/Davenport can be directed to:

Allison MacDonald at Ireland Davenport

Tel: +27 11 463 2252 or 082 771 2541.

Email: Allison.macdonald@ireland-davenport.co.za

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www.southafrica.net/media

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Ms Thandiwe January-McLean, Chief Operating Officer Mr Timothy Scholtz and Chief Marketing Officer, Ms Roshene Singh.