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14 June 2011

BBC News app comes to Android devices

BBC Worldwide, the commercial arm of the BBC has today launched the BBC News app for Android mobile devices for audiences all around the world.

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The free app has already proved hugely popular on the iPhone and iPad with over 3m downloads outside of the UK since it launched in April 2010.  The new arrival of the BBC News app within the Android Market means that even more audiences will be able to get instant access to its breaking news, watch video reports and read the latest updates wherever they are.

Commented Chris Davies, Commercial Director for BBC.com at BBC Worldwide: “The BBC has been making its News content available on mobile devices for over nine years now and it’s great to continue that journey by offering enhanced app experiences.  Giving the millions of loyal BBC News fans access to our free app in the Android market place has been a big priority for us and I’m thrilled that even more people will now have access to high-quality, impartial and trusted news from right around the globe in the palm of their hands.”

The BBC News app on Android delivers global news, business, politics, health, education, science and environment, technology and entertainment stories, as well as correspondent features and analysis.  Key features of the BBC News app on Android are:

 • Simple design with easy scrolling for efficient browsing

• Post stories to social networks, or share via email and SMS

• Get breaking news with a real-time headline ticker

• Watch or listen to the latest news headlines

• Personalise your home screen by adding and removing sections

• Choose to automatically update content in the background

• Set text size to suit your preferences

The app’s video experience is accessible to both Flash and non-Flash enabled devices, over wifi and 3G connections, and is supported on Android devices versions 1.6 and above.   

The international BBC News app for Android is supported by advertising with South Africa Tourism on-board as launch partners in 12 markets, including the US, India, Australia, France and Brazil. 

“At South African Tourism the global mobile and social media revolution fits in perfectly with our online marketing strategy.  We’re delighted to be associated with the launch of the BBC News app for Android, which will give great exposure for our country’s unique tourism attractions to millions of people in our key demographics and target markets,” says William Price, Global Manager: E-Marketing at South African Tourism.

 

 

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