Bashni Muthaya appointed as Regional Director for Europe and the United Kingdom

• Email
• Tweet
• Print

BASHNI MUTHAYA, formerly the General Manager of the Strategic Research Unit at South African Tourism, has been appointed to the position of Regional Director: Europe and United Kingdom (UK) as of 1 July 2012.

South African Tourism Chief Executive Officer, Thulani Nzima, paid tribute to Bashni's astute leadership of SA Tourism’s Research Department, a unit which is critical in enhancing the organisation's overall effectiveness, given SAT’s reliance on research to guide its marketing work, market segmentation and consumer insights.

“Bashni has been instrumental in leading the team in delivering research of the highest quality to SA Tourism, which has also become an indispensable tool to the entire tourism industry. I would like to congratulate Bashni on her appointment as Regional Director for Europe and the UK, a key region which delivers the bulk of South Africa’s overseas tourist arrivals. Bashni brings significant experience and a wealth of knowledge to this position. We are confident she is well-equipped to excel in her new role, building on the strong foundation left by Fiona Buchner, who held the post until the end of March this year,” said Nzima.

In her new role, Muthaya will be responsible for the overall SAT destination marketing delivery in Europe, particularly the key markets of Germany, Italy, France, the Netherlands and the United Kingdom, in which SAT have dedicated marketing offices. She will also be responsibility for the Sweden portfolio.

Bashni has been with SA Tourism for 10 years and holds a BCom Hons in Marketing from the University of Pretoria.

Ends

Issued by South African Tourism.

For further information contact:

Jermaine Craig at South African Tourism

Tel: +27 11 895 3000 or 083 2010 121

Email: jermaine@southafrica.net

Allison MacDonald

Tel: +27 11 463 2252 or 082 771 2541

Email: Allison.macdonald@ireland-davenport.co.za

Website www.southafrica.net

Register on our media extranet to browse the latest news releases (from SAT as well as the tourism industry in general), access the news archive and get details of all upcoming tourism industry events (both locally and internationally).

www.southafrica.net/media

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Mr Thulani Nzima, Chief Operating Officer Mr Timothy Scholtz and Chief Marketing Officer, Ms Roshene Singh.