INDABA reverts to 4 days

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FOLLOWING constructive discussions with INDABA Bid Parties and the broader tourism industry in Kwazulu-Natal, South African Tourism has decided to revert back to a four-day INDABA taking place from 11-14 May 2013.

For all stakeholders, it made business sense to continue to have the show over four days at Durban’s Inkosi Albert Luthuli International Convention Centre, and we would like to thank them for their input. We are, however, continuously reviewing INDABA and will make fundamental changes to the show from 2014 onwards, which we hope to announce shortly.

As for INDABA 2013, we are working on ensuring a positive INDABA experience for all delegates and on improving the strong product mix. We are confident the show will retain its important status in generating business for South Africa’s travel trade and providing considerable value for local and international buyers.

The costs for the hire of the INDABA venue has gone up an average of 20% over the last three years and while we have tried to shield exhibitors from these increased costs, we regrettably will have to implement the 6% inflation increase for INDABA 2013. We have, however, provided a 10% discount to TOMSA levy collectors, who are the main stand holders at INDABA. We advise all tourism products to check that they are in good standing with TOMSA by the end of November, so as to be able to benefit from this discount.

In order to enhance the quality and business environment at INDABA, we have made the criteria for visitors to INDABA stricter and will allow local trade visitors access to the show on 12, 13 and 14 May and to students only on 14 May.

For more information on the show and for details on how to register to attend, visit www.indaba-southafrica.co.za.

Ends

Issued by South African Tourism

For further information contact

Jermaine Craig at SA TourismAllison MacDonald at Ireland Davenport Public Relations

Tel: +27 11 895 3000Tel: +27 82 771 2541

Email: Jermaine@southafrica.net Email: allison.macdonald@ireland-davenport.co.za

Website www.southafrica.net

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South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Thulani Nzima, Chief Operating Officer Mr Timothy Scholtz and Chief Marketing Officer, Ms Roshene Singh

Media registration opens on 15 October 2012 and will close on 4 May 2013.