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27 May 2011

TripAdvisor names Cape Town world's top destination

Cape Town climbed an astonishing 24 places to take the number one spot at TripAdvisor’s 2011 Travellers’ Choice Awards.

Cape Town, TripAdvisor's top destination for 2011. Cape Town, TripAdvisor's top destination for 2011.

We are honoured to have been chosen and endorsed as the top choice by the very people who are most passionate about travel. We look forward to welcoming more Cape Town fans. - Mariette du Toit-Helmbold, CEO, Cape Town Tourism

TripAdvisor, the world's best-known customer-driven traveller advisory website, named Cape Town as the world's top destination at the annual TripAdvisor Travellers' Choice Awards.

After placing last in the Top 25 Destinations in the World category at the 2010 awards, this year Cape Town weathered challenges from the likes of Sydney, Paris, Rio, New York, Rome, London and Hong Kong to be named the world's top destination.

The importance of these annual TripAdvisor awards lies in the fact that winners are chosen by a poll of actual travellers, with the annual awards recognising the travellers' choice of best destinations from across the planet.

'Cape Town tells an authentic story that captures the hearts and imaginations of a world bombarded with choice and homogeneity,' says Mariette du Toit-Helmbold, CEO of Cape Town Tourism.

'The Mother City is iconic, complex and multi-faceted. As much as there is beauty, there is diversity and personality, and room for the unexpected and the spontaneous. This award suggests that this is what today's traveller is searching for.'

Challenger tourism brands were high on TripAdvisor's Top Destination list, with Sydney, Australia (2nd), Machu Picchu, Peru (3rd) and Rio de Janeiro, Brazil (5th) in the top 5 of the Top 25 Destinations in the World category.

'We are honoured to have been chosen and endorsed as the top choice by the very people who are most passionate about travel. We look forward to welcoming more Cape Town fans,' said Du Toit-Helmbold.

Among the top rated attractions in Cape Town, as chosen by TripAdvisor users, are Table Mountain, Kirstenbosch National Botanical Gardens, the Langa township and Lion's Head.