13 April 2011

‘Playing globally, winning locally’ central to INDABA 2011

There is much excitement around the upcoming INDABA 2011, which takes place in Durban from 6-11 May.

Thandiwe January-Mclean, former South African Tourism CEO. Thandiwe January-Mclean

INDABA remains the highlight of the South African Tourism calendar and every year we strive to keep it fresh and innovative as we work with our partners to continue to grow the tourism industry and emphasise our country as a world-class tourism destination. - Ms Thandiwe January-McLean, Chief Executive Officer of South African Tourism

Celebrating a record year of tourism growth and unpacking the new goals set for the tourism industry will be the focus of INDABA 2011, which is being hosted again by South African Tourism this year at Durban’s Albert Luthuli Convention Centre from 6-11 May 2011.  

Preparations are well underway for Africa’s biggest travel and tourism trade show - which spans 27 000 square metres - with more than 13 000 visitors, 1 300 exhibitors, over 170 international hosted buyers and hundreds of local and international media expected this year at INDABA.

With the theme of “Playing Globally, Winning Locally” INDABA 2011 will pay tribute to the role played by the South African tourism industry in achieving 15.1% growth and an all-time high of over 8 million tourists in 2010. South African Tourism and its stakeholders will use INDABA to highlight issues such as the phenomenal growth and opportunities in emerging markets in Asia and the Americas, while keeping the focus on the country’s core tourism markets. It will also place the emphasis on a renewed drive to stimulate domestic tourism and encourage South Africans to explore their own country.

Through events such as the Emerging Tourism Entrepreneur of the Year Awards (ETEYA) on 6 May, the eagerly-anticipated INDABA Opening Ceremony on 7 May and the Global Media Face Off (to be moderated again this year by CNN’s Richard Quest) and Welcome Awards on 8 May, INDABA 2011 will also start to address the 2020 goals set out by the National Department of Tourism in the National Tourism Sector Strategy (NTSS).

“When the tourism industry met at INDABA last year it was amidst great excitement, anticipation and intense global scrutiny shortly before our country’s hosting of the 2010 FIFA World Cup. The event’s phenomenal success enhanced worldwide positivity and awareness of our destination and contributed to a record-breaking year for the South African tourism industry. At INDABA 2011 we will pay tribute to the role played by the entire tourism industry in helping to showcase our country in such a positive light, while looking at the factors and trends that led to South Africa outperforming the global rate of tourism growth by over eight percent last year and the opportunities which have emanated as a result. We will also use INDABA 2011 to look at the 2020 targets set for the industry by the National Tourism Sector Strategy,” said Ms Thandiwe January-McLean, Chief Executive Officer of South African Tourism (SA Tourism).

Ms January-McLean stressed, however, that INDABA remained Africa’s foremost travel trade show and will be an unparalleled business and networking opportunity for Southern Africa’s foremost product offerings, as well as a wide array of international buyers and tourism industry stakeholders.

“INDABA remains the highlight of the South African Tourism calendar and every year we strive to keep it fresh and innovative as we work with our partners to continue to grow the tourism industry and emphasise our country as a world-class tourism destination. We will also use INDABA to debut some of our exciting new campaigns and marketing work in our core and emerging tourism markets, as well as our new global creative direction,” added Ms January-McLean.

New innovations at INDABA 2011 this year will include a multi-touch table surface allowing multiple users to view and engage with South African destination information, video content and social media platforms, a dedicated INDABA TV channel, as well as exciting new networking platforms, seminars and briefings.

Indaba 2011 takes place from 7-10 May at the Albert Luthuli Convention Centre (Durban ICC).  For more information, including media and visitor registration, please visit www.indaba-southafrica.co.za

Ends. 

Issued by Kezi Communications (Pty) Ltd on behalf of South African Tourism

For further information contact

Jermaine Craig at SA Tourism                                    Chipo Punungwe at Kezi
Tel: +27 11 895 3000                                               Tel: +27 11 334 2493           

Email: jermaine@southafrica.net                                Email: chipo@kezi.co.za

Website www.southafrica.net 

Register on our media extranet to browse the latest news releases (from SAT as well as the tourism industry in general), access the news archive and get details of all upcoming tourism industry events (both locally and internationally).

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Ms Thandiwe January-McLean, Chief Operating Officer Mr Timothy Scholtz and Chief Marketing Officer, Ms Roshene Singh.