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10 March 2011

Golf tourism set to soar

The South African Golf Tourism Association has been launched to market South Africa as a prime golfing travel destination.

Golf is big business in South Africa. Golf is big business in South Africa.

We are absolutely delighted with the formation of SAGTA and very appreciative of the initiative, passion and drive shown by those in the South African golf fraternity who have brought this association to life. - Ian Utermohlen, Global Manager for Marketing and Advertising, South African Tourism

The South African Golf Tourism Association (SAGTA) was officially launched earlier this month with the aim of marketing the country as a prime golfing destination – both locally and internationally.

It is the first time a national body has been created to represent the interests of an industry worth approximately R60 billion globally per year.

One of the main drivers for the creation of the South African Golf Tourism Association was the fact that South Africa recently received the Golf Destination of the Year 2011 (for the African, Indian Ocean and Gulf States region) accolade from the International Association of Golf Tour Operators (IAGTO) at the annual International Golf Travel Market.

Golf in South Africa is about to enjoy a tourism boom thanks to the efforts of this new organisation. The association has been fully endorsed by IAGTO, the global trade organisation for the golf tourism industry. The organisation represents 1 556 accredited golf tour operators, resorts, courses, operators, tourist boards, and approved industry and media partners, in 82 countries.

The good news is that all SAGTA members will automatically become members of IAGTO.  SAGTA will have a collaborative voice to address the needs of the golfing fraternity and with IAGTO’s support and infrastructure will be able to make a positive impact on the golf tourism industry in South Africa.

South African Tourism has put its weight behind the formation of the South African Golf Tourism Association.

'We are absolutely delighted with the formation of SAGTA and very appreciative of the initiative, passion and drive shown by those in the South African golf fraternity who have brought this association to life,' says Ian Utermohlen, South African Tourism's Global Manager for Marketing and Advertising.

'The spontaneous formation of a body such as SAGTA is an invaluable addition to supporting our work in meeting the national tourism objectives. It is only with the support and expertise of all stakeholders in the golfing fraternity that we will continue to deliver excellence in golfing experiences.'