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627 Results found: Clear all filters
03 April 2024
South African Tourism Welcomes Thembisile Sehloho as Chief Marketing Officer
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Press Release | 03 April 2024
South African Tourism Welcomes Thembisile Sehloho as Chief Marketing Officer Johannesburg, South Africa - South African Tourism is delighted to announce the appointment of Thembisile Sehloho as the new Chief Marketing Officer (CMO).
Thembisile brings over two decades of experience in strategic brand and marketing to her new role, further strengthening the organisation's marketing capabilities.
1242 views
31 March 2024
South Africa’s Tourism Sector Landscape: 30 years into freedom!
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Press Release | 31 March 2024
South Africa’s Tourism Sector Landscape: 30 years into freedom! This year, South Africa celebrates 30 years of freedom providing a great opportunity for reflection. The tourism landscape in South Africa has transformed immensely since the 1994 democratic breakthrough.
Not only has transformation, spearheaded by the government through deliberate policy and programmatic interventions, opened up new vistas for the sector, it has ensured that the sector is opened up and truly reflects the demographics of South Africa.
Premised on the National Development Plan (NDP) and the review of the Tourism Sector Master Plan, the transformation of the sector is not only the statement of a policy position, but a lived experience for many previously excluded tourism businesses.
In his State of the Nation Address (SONA) last month, President Cyril Ramaphosa, reflected on the last 30 years stating that “the past enables us to better understand the present and it inspires the actions we must take to build the future”.
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31 March 2024
South Africa – more than just a picture-perfect country!
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Press Release | 31 March 2024
South Africa – more than just a picture-perfect country! “It is time we ALL extended the invitation - writes Bronwen Auret, Chief Quality Assurance Officer, South African Tourism
Thanks to our rich cultural heritage, community spirit and our harmonious symphony of nature and sustainability, our country boasts a deep commitment to sustainability through our natural endemic assets and the inclusion of our people.
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28 March 2024
South Africa's Mega Lekker Escape wins hearts in Australasia
541 views
Press Release | 28 March 2024
South Africa's Mega Lekker Escape wins hearts in Australasia The successful engagement of Australasian partners with South Africa's sustainability efforts and cultural diversity through the 'Mega Lekker Escape' underscores the pivotal role of first-hand experiences in fostering a deep-seated appreciation and understanding.
541 views
26 March 2024
From coast to culture: South Africa’s sustainable tourism journey
560 views
Press Release | 26 March 2024
From coast to culture: South Africa’s sustainable tourism journey Sustainability in tourism isn’t a grand gesture or some abstract concept, but rather about the people, their heritage and prosperity and the planet,” writes Bronwen Auret of South African Tourism.
560 views
15 March 2024
Visa exemption meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa!
543 views
Press Release | 15 March 2024
Visa exemption meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa! In an era where intercontinental collaboration has become increasingly crucial, the recent surge in tourism numbers from Kenya to South Africa demonstrates the transformative power of strategic policy-making and targeted marketing efforts.
543 views
14 March 2024
South African Tourism Strengthens Executive Team with Key Appointments
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Press Release | 14 March 2024
South African Tourism Strengthens Executive Team with Key Appointments South African Tourism is pleased to announce the appointment of Mr. Talib Sadik as Chief Financial Officer (CFO) and Mr. Siya Mthethwa as Chief Strategy Officer (CSO). These strategic appointments underscore the organisation’s commitment to astute strategic leadership, robust governance and financial management.
Mr. Talib Sadik, a seasoned chartered accountant with over 30 years of experience, brings a wealth of financial knowledge to his role as CFO. His proven track record includes significant contributions to organisations in the public and private sector.
580 views
08 March 2024
South African Tourism launches the 'Mega Lekker Escape'
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South African Tourism launches the 'Mega Lekker Escape'
Spanning the breadth of South Africa, 90 Australian and New Zealand travel agents, consumer and trade media, embarked on a series of nine simultaneous familiarisation trips (fam trips) across the country, each led by an ANZ Wholesaler, culminating in a two-day training event at the spectacular Sun City Resort for the South African Tourism’s inaugural Mega Lekker Escape – the name, borne from South African slang meaning very nice or enjoyable.
584 views
08 March 2024
Team South Africa: Shaping the future at ITB Berlin 2024
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Press Release | 08 March 2024
Team South Africa: Shaping the future at ITB Berlin 2024 BERLIN: 7th March 2024: South Africa was fully showcased at the 2024 Internationale Tourismus-Börse (ITB) in Berlin, Germany, held from the 5th to the 7th of March. From hospitable people to majestic landscapes, vibrant township experiences to serene nature escapes and from scenic wine routes to delectable and diverse dishes, the country was promoted in all its splendour.
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01 March 2024
A powerful passionate "Team South Africa" aims for growth at ITB Berlin 2024
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Press Release | 01 March 2024
A powerful passionate "Team South Africa" aims for growth at ITB Berlin 2024 With its diverse range of unique tourism experiences including breath-taking scenery, safari, history and cultural experiences as well as quality-assured accommodation establishments, South Africa is well poised to attract more travellers from various parts of the world.
South African Tourism, the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, together with the greater tourism sector, will once again be participating at the Internationale Tourisms-Borse (ITB) in Berlin, Germany. This global trade show will take place from the 5th to the 7th of March 2024 under the theme “Pioneer the Transition in Travel & Tourism. Together".
670 views
29 February 2024
South African Tourism announces new Chief Executive Officer!
1444 views
South African Tourism announces new Chief Executive Officer!
Following a comprehensive recruitment process, the Board of South African Tourism is happy to announce that Nombulelo Guliwe CA (SA) has accepted our offer for her to serve as CEO of South African Tourism on a five-year contract.
1444 views
29 February 2024
Minister de Lille Welcomes Cabinet's approval of SA Tourism CEO and Board Appointments
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Press Release | 29 February 2024
Minister de Lille Welcomes Cabinet's approval of SA Tourism CEO and Board Appointments Yesterday, on 28 February 2024, Cabinet approved the appointment of a full SA Tourism Board and the appointment of the CEO of SA Tourism.
We are therefore pleased to announce Ms Nombulelo Guliwe as the CEO of SA Tourism for a period of five years.
SA Tourism is a public entity under the Department of Tourism, established in terms of the Tourism Act of 2014. The mandate of SA Tourism as the official marketing agency, is to market South Africa as a domestic and international tourist destination.
543 views
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