It is quite easy to sell South Africa as a holiday destination, and it also makes good business sense to do so.

Travel Motivation

Holiday remains the primary reason for travel by all tourists visiting South Africa. Half of these have visited two or three times before, and on average they spend 8 nights in the country.

A very high percentage of people who visit or intend visiting South Africa purchase their travel through travel agents. Our research has highlighted that they almost always do this through an agency and consultant who specialise in the destination.

Moreover, word-of-mouth is how most people get to know about South Africa. Family and friends not only recommend the destination, but also the agency and consultant that advised them. You should therefore know more about South Africa to build profitable client relationships.

Get in on the Act
The South African experience is so varied and extensive that it meets the expectations of even the most discerning tourists. This affords you the opportunity to sell a variety of breathtaking holidays and offer your clients a unique mix of new and exciting experiences all year round – which equates to a constant stream of income f
or you.

You can take advantage of the extensive marketing and advertising South African Tourism does globally to promote travel to South Africa! In addition to television campaigns, we do in-market activations and online marketing campaigns with the likes of Wayn.com; Expedia; TripAdvisor; National Geographic, etc. We also have presence on the social media networks and have launched a sexy new website at INDABA 2009 – go check it out to assist you with any additional queries and research needs you may have!

Our research states that 80% of the consumers visit travel agencies with a destination or region in mind. To ensure that consumers are driven to the travel trade, South African Tourism is marketing extensively to build awareness and interest, therefore ready yourself to close the deal by completing this FUNDI program and reap the rewards.

Satisfaction Guaranteed

• South Africa scores extremely highly on visitor satisfaction indexes and is unique in its high number of repeat visits. South Africa's increasing status as a ‘destination of choice’ is reflected in the many accolades it has received over the years.
  
  What is notable about South Africa is that, when travellers visit our shores, they often come back time and again. They also recommend the destination to friends and relatives. For you, the FUNDI specialist, this means that your services will be used over and over (and you will gain new clients through these recommendations).
  

South Africa is the place of countless wonders and experiences which caters for a myriad of consumer expectations.

The Attraction
Use the Top 10 Best Reasons to Visit South Africa as your unique selling points (see Module 1). In short, some key points are:

• Good weather all year round
• An established tourism infrastructure making it easy to get around
• A huge diversity of unique product offerings (especially an impressive range of wildlife, nature, cultural and adventure experiences)
• A dramatically diverse and beautiful landscape
• Friendly, hospitable people

So much to experience
South Africa is a large country that promises adventure and the freedom to explore. It offers unique experiences for independent travellers and groups alike at affordable rates. To whet your appetite, here are a few of the countless, unforgettable experiences on offer in South Africa:

Top 10 Experiences in South Africa

Scenic Splendour and Serenity

South Africa is blessed with spectacular scenery and natural landscapes - soaring mountain peaks and passes, dense and an cient forests, miles of unspoiled coastline, rivers to sooth or thrill you, and rolling flower fields and grasslands of every hue. Places to be still, places to inspire you, places to explore or to simply revel in the joyous gift of nature.

Wine Tasting

With wine regions stretching from the western to the far northern Cape and the edge of the Karoo you can almost taste your way around South Africa. Sample at well-known estates or seek out little-known gems – our Port and Brandy routes are renowned too. Where there’s fabulous wine, great food is never far behind. Oenophiles, gastronomes and sybarites – don’t miss our winelands.

Five-star Safari

At our finest award-winning safari lodges in Mpumalanga, Limpopo and the Eastern Cape, the bush equals bliss. Luxury on call, impeccable service and cuisine, soothing spa’s and superlative wildlife encounters add up to safari adventures that will exceed your wildest expectations.

Struggle Sites

South Africa’s struggle for democracy continues to inspire and touch the lives of millions. Visit our top struggle sites and museums and be a part of our journey to freedom as you walk in the footsteps of some of the greatest living freedom icons in history.

Magnificent Marine

Where else can you sail beside a whale, go eye-to-eye with wild Tiger sharks, cage-dive with Great Whites, be charmed by urban penguins, snorkel beside whale sharks and be entranced on a moonlit beach as new-born turtle hatchlings make their bid for life in the ocean?

Cultural Encounters

Experience cultural interactions that are real and inspiring. Whether you spend a day in a Zulu village or a city township; a week in a Xhosa household or escape to a typical South African farm, you’ll find South Africans are friendly and their day-to-day lifestyles and customs accessible. Short or long stay – you’re welcome!

Outdoor Rush

Beautiful weather, spectacular locations, awesome scenery, and record-breaking, mega-thrill adventure mixed in – that’s how we’ve earned the title the Adventure Capital of the World.

Urban Rhythm

Feel the energy of our cities, catch the beat of Afro-pop, hip-hop or jazz at a shebeen or all-night club, play in our casino’s, visit our museums, be entertained in our theatres. Shop, dine and follow the pulse of our rhythm to your next urban African adventure.

Your South African Feast

From traditional comfort food to Michelin-star dining; a hearty shebeen buffet or a gourmet banquet beneath a star-strewn African sky, let your taste buds take you on a journey of discovery with mouth-watering South African soul food.

Indulge your senses

Relax and rejuvenate the South African way. Cocoon yourself in calming treatments and soothing therapies. Scented traditional balms made with indigenous oils and ingredients will have you stress-free and feeling like African royalty in no time.