28 September 2012 by Denise Slabbert

Worth a thousand words…

Three National Geographic photographers are in town as part of the ‘Through the Lens’ campaign, a creative collaboration between South African Tourism and National Geographic.

In an increasingly visual world influenced by the digital arena, pictures (and not always words) get us talking about and reflecting on a destination – even if they're somebody else's photographs. And when it's an award-winning photographer taking the pics, there's definitely room for some serious armchair travelling.

National Geographic and South African Tourism have brought 3 immensely talented photographers to South Africa to take pictures for NatGeo’s 'Through the Lens' campaign. South Africa has previously featured in this campaign, with legendary photographers such as Joel Satore, Jodie Cobb and Mattias Klum giving their incredible visual interpretations of our country.


										Photographer Lola Akerstrom will explore Durban

The campaign entails the photographers capturing the essence of a destination or location in a 1-minute vignette captured for a television audience. In this campaign, 3 photographers will cover 3 different South African destinations, and their journeys will be broadcast around the globe in January 2013.

The latest campaign involves Lola Akerstrom, Heather Perry and Stephen Alvarez – all award-winning photographers with very individual styles and interpretations of the world. Akerstrom will be spending time in Durban, Alvarez in the Drakensberg and Perry in Cape Town.

Alvarez and Akerstrom have already been blogging about the trip. On a blog a few days ago, Akerstrom wrote: 'Each photographer focuses on a region within South Africa, and I will be exploring Durban before heading out to KwaZulu-Natal to learn about, immerse myself in, and soak up Zulu culture.

I’ve always been intrigued by the nuances of culture, its intricacies, and how one’s native culture permeates everyday living as the world around us shifts and changes.

'Being Nigerian myself, I’ve always been intrigued by the nuances of culture, its intricacies, and how one’s native culture permeates everyday living as the world around us shifts and changes.'

In his blog, Alvarez wrote, 'In less than 24 hours I leave on a great assignment for South African Tourism. They want me to go to the Drakensberg mountains and make some photographs. They'd also like to make a short film about me shooting there and my impressions of the place. It is very exciting to be heading somewhere that is new to me.'


										The beautiful Mother City, Cape Town

Category: Culture & History

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