11 August 2014 by Sarah Came

Sights & Sounds of Sandton booklet launched

The handy little A6-sized Sights & Sounds of Sandton pocket guide collates a list of all the best places to eat, shop, stay, work and play in the Sandton area.

The first Sights & Sounds of Sandton annual pocket guide was launched recently at a cocktail evening at the Hard Rock Café in Nelson Mandela Square, Sandton City.

The brainchild of Nicola King, this handy little A6-sized pocket guide collates a list of all the best places to eat, shop, stay, work and play in the Sandton area.

Over the course of a year, 50 000 copies of Sights & Sounds of Sandton will be distributed at 80 locations throughout Gauteng, including the red City Sightseeing hop-on, hop-off buses.

The booklet has been compiled with anyone and everyone visiting the area in mind, and is targeted at local and international tourists, businesspeople and residents.

Nicola King, producer of the Sights & Sounds booklet

King was inspired by a similar publication that was discontinued a few years ago. 'I thought, it’s a gap that needs to be filled, so I saw the opportunity and I grabbed it and ran,' she said.

'It’s time that we show people that it’s not all work – there is so much play [to be enjoyed in Sandton].

'The goal of this is to get people to stay in Sandton, have a spa treatment, sit at Hyde Park or Southern Sun on the deck and have sundowners, or go up in a balloon and have champagne.'

Every detail of the booklet was carefully considered, from the colour scheme to the texture of the paper it is printed on. King was mindful of Sandton’s status as a luxury destination: 'I wanted to go for something upmarket; [the booklet] needed to fit the Sandton feel.'

Those who attended the launch were as enthusiastic as Nicola about the guide.

Karabo Ramookho from Old Mutual, one of the businesses that has secured a place in the guide, said: 'We have been challenged with growing our footprint in Sandton and we are hoping this is a good way to do that.'

One Sandton resident, Ncambi Motsa, commented, 'It’s a great initiative because I live here but I don’t actually know what to do in Sandton; I’m going to go home and look through it and make a list.'

King enjoyed creating the booklet and said of the process: 'What’s fun is discovering all these things and being able to tell people about them.'

Find out more about the Sights & Sounds of Sandton pocket guide at www.sandtonsights.co.za or on Facebook or Twitter.

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