03 May 2014 by Kate Els

​#MeetSouthAfrica begins

After months of preparation and a stringent selection process for our #MeetSouthAfrica bloggers, the day finally arrived for them to reach South African soil and start their journey around our beautiful country.

Johannesburg by night is an awesome experience for anybody visiting South Africa. Image by Kate Els

Flying in from all corners of the globe, our bloggers arrived throughout the day yesterday, Friday 2 May 2014. All were happy and excited to be here and to start their magical trip.

After freshening up, the bloggers headed to The Wolfpack in Parkhurst to try one of its renowned burgers for lunch! Everybody was wowed by the great service and quirky twists on an age-old favourite. From good ol’ cheeseburgers, to lamb burgers and all the way through to vegan burgers, everybody had their share, accompanied by a beer tasting, compliments of the restaurant.

As an introduction to South Africa and its celebration of 20 years of democracy, our bloggers hopped on the bus and headed for Liliesleaf farm to find out more about South Africa’s struggle history and some of the people who played a central role therein, such as Nelson Mandela. The experience was a great one for our bloggers, cementing the history some knew, while encouraging others to find out much more.

Our group of story-weavers was then transferred to the Parktonian hotel in Braamfontein, where they stayed for the evening. The hotel is cylindrical in shape and offers some of the best views over the central business district of Johannesburg. Our bloggers even managed to get up on the roof, and spent some time taking great sunset shots of the city.

In the evening, a rooftop dinner with live music was hosted by the Gauteng Tourism Authority at the Apprentice Penthouse in the CBD of Johannesburg! The bloggers spent time overlooking City Hall and got the chance to catch up with other bloggers who had arrived throughout the day.

South African Tourism will be hosting a series of Instawalks in Johannesburg, Durban and Cape Town. Click here if you would like to find out more.

To meet the bloggers who will #MeetSouthAfrica, check out our three-part series – Part 1, Part 2 and Part 3.

Join our bloggers at the #MeetSouthAfrica bloggers' cocktail event to be hosted on 9 May 2014, where they will also select the winners of our #MeetSouthAfrica Instagram competition.

To follow the campaign as it unfolds, in addition to following the hashtag, you can join us on Facebook, Twitter or Instagram.

South African Tourism first instituted its #MeetSouthAfrica bloggers’ campaign in 2013, with the aim of opening up a new form of communication with potential travellers looking for their next holiday destination. The campaign saw over 219-million impressions of the hashtag across various social media platforms, including Twitter, Facebook, Instagram and Pinterest. For more information on the trip, click here.

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