07 October 2011 by Dianne Tipping-Woods

Fantastic South African fashion blogs

As the 2011 Africa Fashion Week fast approaches (running from 20 to 23 October at the Sandton Convention Centre in Johannesburg), I’ve been getting up to speed on what’s happening in the South African fashion industry. There are some great local fashion blogs that reflect the increasing prominence of South African designers on the continent and further afield.

Bloggers are now an important part of the industry. They are invited to events and share platforms with other established commentators, journalists and trend-spotters. The information they offer is a great mix of technical details and descriptions. But more than that, they’re written by people who love clothes and fashion and it’s their passion that keeps their content fresh, critical and fun. If you’re interested in South Africa fashion, you should check out these sites:

Style Guide Cape Town, Robyn Cooke’s blog, reflects the “passion of a fashion editor, stylist, writer, reviewer, commentator and fashion geek”. It describes its mission as championing the fashion industry, especially in Africa, and “celebrat[ing] all that is magical and charming about fashion”. The site is a great information resource and has created a community of fashion-minded individuals who come together to discuss, review and applaud how fashion is worn, how fashion is designed and made and, how fashion is sold. Robyn Cooke is O Magazine’s fashion editor and is also an SA Blog Awards winner.

Fake Sartorialist takes an irreverent and sometimes controversial look at the local fashion industry, injecting some sass and humour into how we look at the fashion world.  The Fake Sartorialist, Eduardo Cachucho made international headlines with his manipulation of images from various blogs. The “real” Sartorialist Scott Schuman himself had to personally ask this blogger to stop using his name and manipulating his famous photographs.

Skattie What are you Wearing is Malibongwe Tyilo’s blog. He recently won the Marie Claire Prix de la Mode for best South African fashion blog. He offers a refreshing opportunity to destalibise our notions of what’s what in the fashion world. The blog started as fun and deliberate attempt to celebrate, comment on and criticize the quirky fashion choices of the ‘in’ artsy crowd of Cape Town. It is now a must-visit blog for anyone interested in fashion.

Miss Molly, Melissa Allen, is a Durban based “fashion merchandiser by day, fashion designer by night and fashion blogger everywhere in between”. Her blog reflects her take on fashion and trends, as well as snippets into her daily style. Her blog posts include fashion inspiration, original outfits, experimental photography and fashionable hang-outs.

Milisuthando Bongela’s Miss Milli World blog has made a fantastic contribution to the fashion blogging scene. She’s taking a month’s break to replenish and recharge her batteries, but, towards the end of the year, she’ll be back with lots of fashion-related content. As a journalist by profession, Mili has judged the Elle New Talent at SA Fashion Week and the LISOF awards. Her weekly column appears every Friday in the Mail and Guardian newspaper.

And while it’s not strictly a blog, iFashion is an important online space where members of the fashion industry, both new and old, can create networks, get up-to-date information on what is happening locally and abroad and encourage a thirst for quality education in the fashion and design sector. It is also marketing platform - and hopes that it can play a role in the growth of the industry.

This is a list of African fashion related websites, blogs and publications from elsewhere on the continent that is also worth checking out.

Photo credit : Simon Deiner / SDR Photo
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