04 May 2014 by Kate Els

​Exploring Soweto with #MeetSouthAfrica

An Instawalk, lunch in Soweto and a trip to the Magaliesberg is what lay in store for our bloggers on their second day with #MeetSouthAfrica.

The #MeetSouthAfrica Instagrammers at the Hector Pieterson Museum in Soweto

The second day of our #MeetSouthAfrica blog trip started with breakfast at the Parktonian Hotel, and being bundled into a bus headed in the direction of Soweto . The first of our public #MeetSouthAfrica Instawalks was held yesterday, starting at the Hector Pietersen Memorial just up from popular tourist hub Vilakazi Street.

As a crowd started to assemble outside the memorial, it became clear just how busy our first Instawalk was going to be. A crowd of around 70 Instagrammers, bloggers and photographers joined to enjoy a morning in the township as we wound our way through the streets, snapping photos of local residents, graffiti and the general bustling of Saturday morning Soweto.


Our route brought us back down to Vilakazi Street to stop for lunch at Nexdor restaurant, joined by a few of the Instagrammers leading our walk.

Thanks to @roywrench and @lebolukewarm for being our hosts and showing us just a small glimpse into life in Soweto. Our bloggers had a great time and were given the chance to explore in their own time, and capture the real essence behind #MeetSouthAfrica.

After a long lunch, everybody hopped back onto the bus to check out the Soweto Cooling Towers and their bright murals, as well as spend some time watching those brave enough to take the bungee jump from bridge between them.

Our #MeetSouthAfrica group set off in the direction of the Magaliesberg mountains mid-afternoon, where they spent the evening at Valley Lodge Hotel and Spa, with some surprise guests gate-crashing evening drinks.

A delicious dinner was set out for our group, while a fantastic selection of South African wine was on offer.

South African Tourism will be host Instawalks in Durban and Cape Town. Click here if you would like to find out more.

To meet the bloggers who will #MeetSouthAfrica, check out our three-part series – Part 1, Part 2 and Part 3.

Join our bloggers at the #MeetSouthAfrica bloggers' cocktail event to be hosted on 9 May 2014, where they will also select the winners of our #MeetSouthAfrica Instagram competition.

To follow the campaign as it unfolds, in addition to following the hashtag, you can join us on Facebook, Twitter or Instagram.

South African Tourism first instituted its #MeetSouthAfrica bloggers’ campaign in 2013, with the aim of opening up a new form of communication with potential travellers looking for their next holiday destination. The campaign saw over 219-million impressions of the hashtag across various social media platforms, including Twitter, Facebook, Instagram and Pinterest. For more information on the trip, click here.

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