Mercedes-Benz Fashion Week Africa 2013: Calling all fashionistas
I think the jacarandas in Pretoria know that Mercedes-Benz Fashion Week (MBFW) Africa is upon us – as the city streets wear their finest shades of purple, designers from Africa are adding the final touches to their collections for this major highlight on the fashion calendar.
The event, which takes place from 30 October to 2 November, offers the perfect excuse for fashionistas from all over the country (as well as international visitors) to don their finest threads and head off to see the collections from award-winning designers.
Originally called African Fashion Week, the event is the brainchild of Dr Precious Moloi-Motsepe, doctor-turned-doyenne of fashion and giver of dreams. Featured this year are Taibo Bacar from Mozambique (winner of the 2012 Designer of the Year – AFI Africa Fashion Awards); Mustafa Hassanali from Tanzania; Duaba Serwa and Mina Evans from Ghana; Mille Collines from Rwanda; and two South African superstars – Thula Sindi and Marianne Fassler, among many others.
Says Moloi-Motsepe, who is executive chairperson of Africa Fashion International (AFI), which organises the event: 'MBFW Africa is the pinnacle of African fashion – the platform is the gateway between African designers and the global fashion community to engage and promote our local industry. African designers have shown themselves to be world-class in their creativity and aesthetic, and MBFW Africa strives to heighten accessibility to new markets through regional and international exposure, creating a global desire for African-designed fashion.'
MBFW Africa strives to heighten accessibility to new markets through regional and international exposure, creating a global desire for African-designed fashion.
She is pretty thrilled that MBFW Africa is taking place in Tshwane (Pretoria) this year. 'It's all about exploring other cities and using the fashion week showcase as a platform for other cities besides Johannesburg.'
South African Tourism is one of the main sponsors of MBFW Africa, and Moloi-Motsepe says that it is a great partnership between fashion and tourism in terms of celebrating a certain kind of lifestyle: 'It's a partnership built on creativity – using fashion to showcase different cities and places in the world.'
The main events at MBFW Africa are happening at the City Hall. Visit the Africa Fashion International website for a full schedule of events.
Category: Arts & Entertainment