25 May 2014 by Daphney Mngomeni

Business tourism boom in South Africa

Business tourism to South Africa is booming, a testament to our first-class infrastructure and conferencing facilities.

Image courtesy of South African Tourism

And with more than 1 000 world-class conference and exhibition venues, first-world infrastructure and favourable exchange rate, it’s no surprise.

South Africa has experienced unprecedented growth in business tourism, and the 2013 International Congress and Convention Association (ICCA) rankings show that South Africa has moved up to 34th position in the world from 37th, which has further strengthened the country's position as Africa’s top business events destination.

Durban and World Design Capital 2014 Cape Town are in the top 100 cities in the world for business events.

South Africa's proven track record of successfully hosting large events, such as the International Aids Conference in 2000 and the 123rd International Olympic Session in 2011, has put it in a strong position to grow its revenue base in tourism.

Business tourists often couple their trips with shopping and other leisure activities, which in turn generate added revenue for the South African travel and tourism economy.

Business tourism has definitely become a focus for South Africa. Before 1994, South Africa hosted 12 international association conferences; this grew to 118 ICCA-recognised meetings in 2013.

With South Africa boasting a wide variety of conference centres, from hi-tech convention centres such as the Sandton Convention CentreDurban and Cape Town’s International Convention Centres, to intimate bush hideaways like Sabi Sabi Private Game Reserve and Mangwa Valley Game Lodge, business travellers are spoiled for choice.

Have a look at some of South Africa’s top-class conference and exhibition venues.

Thornybush Game Lodge is renowned for hosting small groups, bush weddings, milestone birthday celebrations and business conferences. Image courtesy of Joost Rooijmans
The East London International Convention Centre has great views of the Indian Ocean and is a short 15 minutes away from the airport. Image courtesy of South African Tourism
Legend Golf and Safari Resort is home to a unique 'world-in-one' signature course where each of the 18 holes has been designed by a world golfing legend, as well as world-class conferencing facilities. Image courtesy of South African Tourism
The Cape Town International Convention Centre attracts association meetings, conferences and exhibition business from across the globe. Image courtesy of South African Tourism

Category: Attractions, Events

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