16 November 2011 by Dianne Tipping-Woods

"Bling your pink" to the SANSUI Summer Cup

The SANSUI Summer Cup is on 26 November 2011 at Turffontein Race Course.  This annual event attracts the cream of Joburg society with its mix of top-class horse racing, exciting entertainment and hot parties. The event has grown from its humble beginnings and, the SANSUI Summer Cup is now one of the country’s greatest horseracing events, with national and international appeal.

This year, the SANSUI Summer Cup (SSC) is going head-on with the country’s two top races, the Vodacom Durban July and Cape Town’s J&B Met with the aim of positioning itself as the leading racing event in South Africa.

There are several initiatives to enhance the experience of everybody who comes to the event, including linking SA Fashion Week to the race day. The races are always a glamorous affair, with patrons going to great lengths to source the perfect outfit from fashion capitals and exclusive design houses. The 2011 theme is “bling your pink” and there are spot prizes on the day for the best dressed female, male or couple.

Some of the country’s finest fashion designers will be on show at the event on Saturday while others will dress guests including celebrities and media personalities such as award-winning songstress Lira, Metro FM’s Melanie Bala, actress Jenna Dover and fashion blogger Milisuthando Bongela.

Danica Lepen, who is the head designer for local label Marion and Lindie, says she will be dressing her subjects in the soft, draped, clean lines that characterise her design aesthetic.  Johannesburg-based Sylvester Falata will be dressing his muse and popular musician Lira in what he describes as “elegant, sophisticated and edgy”.

Showcasing collections on race day will be the likes of Clive Rundle, Lunar, Roman Handt and Sies Isabel.  Others who will be dressing celebrities include acclaimed designers Suzaan Heyns, Ephraim Molingoana, Ole Ledimo of House of Ole, Vesselina Pentcheva, Gert-Johan Coetzee as well as labels Rubicon and Gugulam.

This year’s event will again include a number of hospitality options including the Summer Lounge and Summer Garden packages, along with hospitality packages for the City Deck, Furious Room and Turf Room. The SANSUI Summer Cup is already screened in 22 countries around the world with and estimated global viewership of 10 million people. This year’s projected attendance is currently pegged at 20 000 to 25 000, which means big money;  the July’s 50 000 visitors netted KwaZulu-Natal R100 million in travel-related revenue in 2010 whilst the Met’s 33 million visitors added R52 million to Cape Town’s fiscus in that year.

The stakes are high for everyone in attendance on the day - whether you are there for the races, or just to be seen.

Image by Peter Morey for the SANSUI Summer Cup.

comments powered by Disqus