05 May 2014 by Kate Els

Hot-air ballooning with #MeetSouthAfrica

Starting the day with a hot-air balloon trip and ending it with sundowners in Gauteng was the perfect Sunday for our #MeetSouthAfrica bloggers.

Our #MeetSouthAfrica bloggers after coming down from their balloon high. Image by Adriana Lacerda

It was a very early start for our #MeetSouthAfrica bloggers on the third day of their trip to cover the country – a 3am wake-up call signalled the start of what was to be a very busy day.

The reason for the early wake up? A hot-air balloon ride with Bill Harrop’s Original Balloon Safaris over the Magaliesberg mountains north-west of Johannesburg! It’s safe to say that this is definitely one of the highlights that every blogger will remember from the trip!

We’ve selected just a few of the images from the hot-air balloon trip, but check out the #MeetSouthAfrica hashtag on Instagram to see a bunch more.

The group then headed back to Johannesburg, stopping at Little Addis in Maboneng to experience the tastes of Ethiopia and to explore this rejuvenated precinct. They also visited Market on Main and enjoyed sundowners and dinner at the Living Room.

Bloggers on the luxury itinerary for #MeetSouthAfrica were met with champagne on ice in their rooms at The Saxon Hotel, Villas and Spa, while our heritage and culture group enjoyed the quirks of the 12 Decades Art Hotel in downtown Johannesburg.

South African Tourism will be hosting Instawalks in Durban and Cape Town. Click here if you would like to find out more.

To meet the bloggers who will #MeetSouthAfrica, check out our three-part series – Part 1, Part 2 and Part 3.

Join our bloggers at the #MeetSouthAfrica bloggers' cocktail event to be hosted on 9 May 2014, where they will also select the winners of our #MeetSouthAfrica Instagram competition.

To follow the campaign as it unfolds, in addition to following the hashtag, you can join us on Facebook, Twitter or Instagram.

South African Tourism first instituted its #MeetSouthAfrica bloggers’ campaign in 2013, with the aim of opening up a new form of communication with potential travellers looking for their next holiday destination. The campaign saw over 219-million impressions of the hashtag across various social media platforms, including Twitter, Facebook, Instagram and Pinterest. For more information on the trip, click here.

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